Entertainment | TV Shows/Movies

What Happened To Fred The Baker, Dunkin' Donuts' Legendary Mascot?

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Alchetron / Bebeton Matthews

Unless you lived under a rock in the '80s and '90s you know who Fred the Baker was.

Fred the BakerAlchetron

Appearing in almost 100 ads for Dunkin' Donuts, he helped to put the coffee and donut chain on the map, while his signature catchphrase "Time to make the donuts!" took on a life of its own.

But the man behind the apron, actor Michael Vale, had a successful career before he became a mascot. He was a classically trained actor, who appeared on Broadway and on TV shows like Car 54, Where Are You? and the Cosby Show.

Fred at a Dunkin' chain in the 1990s.WayToFamous

While he even had roles in Hollywood movies like Marathon Man, Vale was always best-known as Fred. He appeared in lots of memorable commercials for Dunkin' including this one, which he says was his favorite because "I got paid twice."

But why doesn't Fred the Baker appear on TV anymore? What happened to Vale and his most famous character?

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