Get out your wallets, because Amazon is cutting the prices of Whole Food's inventory just in time for Thanksgiving.
The grocery store announced on Nov. 15 all customers will soon be able to purchase festive produce at a cheaper price, with Amazon Prime members receiving an even lower cost.
“Price cuts are permanent,” Brooke Buchanan, a spokeswoman for Whole Foods, said in an email to Reuters.
These holiday staples include canned pumpkin, sweet potatoes, and turkey. For example, the company is offering organic turkeys for $3.49 per pound to all customers, while Amazon Prime members will receive a discount at $2.99 a pound.
These special customers will be able to redeem their items for a cheaper price by logging onto Amazon's website, and printing off a coupon.
However, these aren't the only amazing deals the grocery store is gearing up to offer.
Whole Foods also announced it will lower the prices on boneless skinless chicken breasts, shrimp, Russet potatoes, bagged salad mixes, broccoli, organic eggs and milk from Organic Valley, Applewood hot dogs, and Chobani and Fage yogurt, CNN Money reports.
Tech Crunch also disclosed customers will be able to score deals on other organic brands like organic rice from Lundberg Family Farms, organic beans from Eden Foods, organic chicken and vegetable broths from Pacific Foods, organic eggs and milk from Organic Valley, toothpaste from Tom’s of Maine, Pasture Raised Eggs from Vital Farms, plus Chobani Yogurt, California Olive Ranch EVOO, Siggis Yogurt, Applegate Hot Dogs, and Fage Yogurt.
Whole Foods CEO John Mackey said in a statement the new Prime-specific bargain is a "sneak preview" for future deals.
"These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we're just getting started," Mackey said. "We'll continue to work closely together to ensure we're consistently surprising and delighting our customers while moving toward our goal of reaching more people."
These price cuts are attributed to Amazon's purchase of the eco-minded grocery chain back in August. The company bought Whole Foods for a staggering $13.7 billion.
The acquisition has sparked fear in its competitors, who are now trying to compete with the previously pricey store.
A study last month showed Whole Foods’ previous price cuts on items including bananas, avocados and beef had drawn customers away from Wal-Mart, Trader Joe’s and Sprouts Farmers, Reuters reports.
“Ever since Amazon bought Whole Foods Market, this is exactly what the other grocery store competitors have been fearing,” Fort Pitt Capital analyst Kim Forrest said.
“Other grocers are going to have to come back in competitive replies - and it could be better service, better products and better pricing,” she added.
Will you be shopping at Whole Foods for your Thanksgiving feast?