A recent survey has discovered a whopping 22.6 million Americans believe chocolate milk comes from brown cows.
Research by the Innovation Center of U.S. Dairy found out 7% of the population believed the fake news, when the company interviewed more than 1,000 respondents over the age of 18. The study's initial purpose was to analyze the participants' views on "the role dairy products play in their diet and daily lives," Global News reports.
"It is a bit surprising," a spokeswoman for the Undeniably Dairy campaign told CNN. "We don't have a suggestion as to why people would draw that conclusion."
The survey also uncovered nearly half of Americans were ignorant to chocolate milk's preparation process.
For those who are unaware, the Chocolate milk is made when milk is mixed with cocoa flavoring and sweeteners.
"At the end of the day, it’s an exposure issue," Cecily Upton, the co-founder of the nonprofit FoodCorps, told the Toronto Sun. "Right now, we’re conditioned to think that if you need food, you go to the store. Nothing in our educational framework teaches kids where food comes from before that point."
Don't feel too disheartened, as educators have urged people to take the results with a grain of salt.
Other studies have concluded those who live in agricultural communities know where their food comes from, along with individuals who have a higher education level and household income.
The good news is the innovation center also announced contrary to popular belief, chocolate milk is not linked to weight gain or hyperactivity in youth.
Did you know where chocolate milk came from?