We get so used to seeing the same type of things over and over again. When it comes to fashion, we're used to seeing beautiful people wearing clothes that fit them perfectly. They're tall, slim, with flowing hair that glows. We look at them and think "if I buy that, then I can look like that."

But some people will never look like the people usually used in magazines and window displays, which is why it's so special when we see them.

Bridal shops make big business selling traditional beauty, but one shop recently had a huge success selling a traditionally beautiful gown, in an untraditional way.

The White Collection Bridal Boutique in Portishead, England used a mannequin in a wheelchair to market their gown, but even they were surprised by the reaction.

"Our thoughts of having one of them in a wheelchair was 'why not?' And we didn't really think too much about it," Laura Allen, the boutique owner, told TODAY.

"Why not" is a very simply question and yet most places find a reason to go with the same old displays. Twitter has a few good reasons why different may be better.

It wasn't just brides that chimed in with their praise either. People with disabilities from around the world wrote in.

Globally, about 650 million people in the world live with disabilities, that's a huge segment of the population ignored by normal advertising. Hopefully, with more success stories like this, we'll begin to see more and more brave displays.