We get so used to seeing the same type of things over and over again. When it comes to fashion, we're used to seeing beautiful people wearing clothes that fit them perfectly. They're tall, slim, with flowing hair that glows. We look at them and think "if I buy that, then I can look like that."
But some people will never look like the people usually used in magazines and window displays, which is why it's so special when we see them.
Bridal shops make big business selling traditional beauty, but one shop recently had a huge success selling a traditionally beautiful gown, in an untraditional way.
The new wedding shop in town has a wheelchair using mannequin and it shouldn't be exciting but it's the first time I've ever seen disability portrayed in a shop window. pic.twitter.com/N5sco2fLJf— Beth Wilson (@doodlebeth) January 9, 2019
The White Collection Bridal Boutique in Portishead, England used a mannequin in a wheelchair to market their gown, but even they were surprised by the reaction.
"Our thoughts of having one of them in a wheelchair was 'why not?' And we didn't really think too much about it," Laura Allen, the boutique owner, told TODAY.
"Why not" is a very simply question and yet most places find a reason to go with the same old displays. Twitter has a few good reasons why different may be better.
Had to share mine. It was my mom's that she made herself in '77 and then did a few alterations for me. pic.twitter.com/ZvXWEmbdsB— Emily Stoker, RDN, LD (@EmilyStoker5) January 10, 2019
It wasn't just brides that chimed in with their praise either. People with disabilities from around the world wrote in.
Went to my cousin's wedding in Portugal last weekend and decorated my wheelchair to match her wedding bouquetðŸ’•!— Marina Carlos (@MarinaCpom) May 17, 2018
Thank you @coffeespoonie for the "˜flowery wheelchair' idea! pic.twitter.com/on0dTN6q6F
Globally, about 650 million people in the world live with disabilities, that's a huge segment of the population ignored by normal advertising. Hopefully, with more success stories like this, we'll begin to see more and more brave displays.