Budweiser's New Proposed Brewery Is Out Of This World (Literally)


Budweiser's New Proposed Brewery Is Out Of This World (Literally)

As space travel becomes a progressively simpler process and the need to explore our galaxy becomes greater (especially considering the fact that none of us are sure of how long this planet has left), the space race has heated up in a way that's been practically unseen since the Cold War.

The Verge

Since the discovery of water and the possibility of sustainable life on Mars, people have been in a rush to be some of the first ones to set foot on the red planet. NASA has been launching probe after probe to the planet, and private companies like SpaceX are trying to transport some of the first immigrants to Mars as early as within the next few years.


Of course, whenever the idea of moving our way of life to a new planet comes up, there's a lot of questions involved that we currently don't have answers to. Questions like "How can we set up irrigation systems?", "how will we get supplies from Earth?", and, most importantly of all, "how will we be able to get drunk on Mars?"

Well it turns out we might soon have an answer to that last question if nothing else: Budweiser have taken the first step towards their goal of brewing "the first beer on Mars!"

No beer company has been able to test the effects that low-gravity environments have on the brewing process yet, but that's about to change: according to a press release, Budweiser have commissioned SpaceX to deliver a shipment of barley to the International Space Station for study in December.


Barley, one of the key ingredients in the beer brewing process, has never been examined in space before, and the company hopes that the results of this experiment will be successful. Once on the ISS, the barley will be kept in a low-gravity environment, and then later returned to Earth for study. Budweiser's own researchers will test its germination, in order to see if it can still be used for the brewing process.


"Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars," said Budweiser Vice President Ricardo Marques in a statement. "We are excited to begin our research to brew beer for the red planet."

"Through our relentless focus on quality and innovation, Budweiser can today be enjoyed in every corner of the world, but we now believe it is time for the King of Beers to set its sights on its next destination. When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind."

What do you think? Would you want to try beer that was brewed on Mars?