When you're a brand as popular as H&M, there's a very high chance that you can't escape public criticism.
However, this means that the company has to be extra vigilant about everything they do to ensure that they aren't involved in any controversies that could harm their brand. Unfortunately, that isn't always the case.
H&M's latest online advertisement for their children's line has created some serious backlash and people are calling for the boycott of the Sweden-based international clothing company.
The fashion chain was selling children's hoodies on their U.S. and U.K. online stores inscribed with the phrases "Coolest Monkey In the Jungle" and "Mangrove Jungle Official Survival Expert Junior Tour Guide."
While people did not take issue with the writings on the hoodies, they were furious about how they were advertised, and have deemed the campaign racist.