You may think that it is too early, I mean, it isn't even Thanksgiving yet, but for fans of Christmas advertisement campaigns, it is already the most wonderful time of the year.
One of the most anticipated holiday-themed ads has finally released and it was definitely worth waiting an entire year for.
Department store chain John Lewis is honoring its tradition of releasing an emotion-driven annual christmas advert and this year is no different.
A few weeks ago, a source told Ok! Magazine that this year's ad will be nothing like rest.
"This year the John Lewis advert will revolve around a big cuddly monster," explained the source. "If you can imagine a cross between the Gruffalo and a huge, cute teddy bear, that's the angle they've gone for. Filming for the advert wrapped a couple of months ago but they've been doing a lot of post production to get the special effects just right.
"Families are going to love the finished product, it's a really emotional advert with a lovely ending."
Well, they were telling the truth.
The U.K-based company premiered their much-awaited advert this week and it'll have you reaching for the tissues because the happy tears will be streaming down your face.
John Lewis's latest campaign features a giant imaginary monster called Moz, who lives underneath the bed of a young boy.
The ad tells the story of the boy's friendship with the monster under his bed, set to a cover of "Golden Slumbers" by The Beatles.
The ad is directed by the Oscar-winning Michel Gondry, and he had some big shoes to fill.
"When I told my ex-girlfriend I was doing the next John Lewis Christmas film she said, 'You have big shoes to fill, this John Lewis commercial must make people cry, don't forget'," explained Gondry. "Last week I showed it to her and she cried. Phew."
Gondry succeeded in warming plenty more hearts and making even more people cry.
The monster knew he was stopping his young friend from sleeping, so he did what was best for his friend, and gave him a nightlight for Christmas, which sadly in turn kept away the monster.— JO (@J0Marshll) November 10, 2017
He gave his life for his friend. Pass the xmas tissues now. ðŸ˜ª
However, not everyone is on board with the ad and its message.
Even former America's Got Talent judge Piers Morgan weighed in on the matter.
Nope, not feeling it. Sorry. ðŸ‘Ž https://t.co/BeawC7qUPM— Piers Morgan (@piersmorgan) November 10, 2017
You can watch the ad for yourself and be the judge:
Let us know what you think in the comments!