A new movement is about to form and it is all because of Kate Upton. The model turned actress is hoping to use her fame to start a new campaign about self-empowerment.

Kate took to Instagram and Twitter today to introduce her new campaign #ShareStrong. This campaign is to encourage people to share stories about who and/or what inspires them. She hopes by creating this campaign she can spread positivity.

This was all explained in a video that was posted on various social media platforms, such as Instagram and Twitter.

In case you missed it, the video started with scenes of Kate working out and playing with her daughter, Genevieve. She explains in a voice over that the goal of #ShareStrong is to create a community that will allow people to post inspiring stories about self- motivation.

Kate explains, “ Through my own personal experiences and my fitness program @strong4mefit, I’ve met and spoken with some incredibly strong women. I want to open the conversation and give all people a platform to talk about all the struggles and strengths we experience… That’s why I created #ShareStrong – a space where we all can be part of the conversation, empowering one another, and radiate positivity. I want to hear from YOU! Join the conversation by sharing what makes you strong and use the hashtag #ShareStrong. I can’t wait to hear from you! ”.

Many celebrities have started participating in this campaign including Jessica Biel and Kate Upton herself.

Kate posted a video explaining that her #ShareStrong is her daughter who motivates her to be a better mom and be a good example. “ I’m strong for my daughter, I want her to feel comfortable to radiate strength, power and confidence. I realize that starts with me. Now I encourage you to join the conversation and share why you’re strong. #ShareStrong ”.

Jessica, on the other hand, posted a make- up free selfie on Instagram and captioned it, “ Spreading some self love today with zero filter and zero makeup for my girl @KateUpton. She’s on a mission to encourage everyone to feel strong and love themselves *as they are*... and I’m so honored to help spread that message. Take a second to show the real you. Tag someone you admire and pass it on #ShareStrong. ”

I am glad this campaign is starting to gain traction hopefully more and more people take part in it. What do you think? Will you guys #ShareStrong? Do you think this is a good campaign?