It's that time of year, where the magic of the holidays meet the clever ads that really get us start thinking.
The John Lewis Christmas ad has already been released and now our favorite fast food chain has us reaching for the tissues, yet again.
Well done, McDonald's, you got us again.
“Our campaign focuses on the anticipation, excitement and little moments of magic the run-up to Christmas brings,” says Emily Somers, VP of Marketing and Food Development at McDonald’s U.K. “Our TV ad focuses on one little girl’s preparation for the big day, saving a carrot stick for the reindeer, a tradition the whole country will relate to. The wider campaign is also designed to reflect those moments of preparation that we all go through at Christmas. We can’t wait for people to see our campaign and look forward to seeing people all over the country be inspired to get #ReindeerReady.”
They will continue the campaign on Snapchat with Reindeer Face Lens and a game called "Carrot Run".
“We’re so proud to be launching our most ambitious Christmas campaign for McDonald’s yet, with loads of treats and surprises in store for our customers and audiences,” gushes chief creative officer Chaka Sobhani of Leo Burnett. “With playful unique Snapchat filters, a mobile reindeer game and branded Christmas carrots, we hope the story of our little girl (and her dad) warms the hearts of the nation, captures the magic of the Christmas spirit and has everyone asking that all important question, are you #ReindeerReady?”
What keeps us all captivated is how adorable the little girl is.