Television | Celebrity

Reese Witherspoon Set To Launch Her Own Network And TV Show

Forbes

Move over Oprah, there's another A-list star coming for your title of "Queen of Daytime TV," because Reese Witherspoon is set to debut her own television network, and talk show.

On July 10, Witherspoon's  production company Hello Sunshine and AT&T announced they would be partnering up to launch the Hello Sunshine Video on Demand channel.

The unscripted series, titled Shine On With Reese, will premiere July 17 and include interviews with "extraordinary women" such as Dolly Parton, Ava DuVernay, Pink, America Ferrera, and Kacey Musgraves, who have "created their own unique paths to success."

"Shine On With Reese is about experiencing with Reese the stories of exceptional artists, entrepreneurs and leaders who happen to be women, and reveals how their personal journeys are unique yet relatable," said Charlotte Koh, head of digital media and programming at Hello Sunshine. "It epitomizes our goal of telling unexpected stories from interesting women’s perspectives."

Hello Sunshine CEO Sarah Harden added that AT&T is playing a major role in letting these inspirational stories to be told.

"AT&T was one of our first partners in the quest to bring female-centric storytelling to the forefront and we are especially proud of how these original series push that mission ahead," Harden said.

"We’re looking forward to working with AT&T to develop more opportunities for women to see themselves and their stories reflected in entertainment," she continued.

Another comedy-reality show will premiere on September 4, the called Master the Mess, which will focus on Nashville-based declutterers Clea Shearer and Joanna Teplin who'll organize pantries, closets, bathrooms and laundry rooms of "families who are about to face life-changing transformations."

"I am thrilled to have such like-minded, creative collaborators at AT&T to help Hello Sunshine pursue our mission of elevating and showcasing the voices of women that we have such admiration and respect for," Witherspoon said.

"I am so excited for the world to experience the stories from our partnership with AT&T, which are set to be equal parts entertaining, inspiring, thought-provoking and unabashedly real."

But, Witherspoon isn't the only celebrity to tap into the streaming service market.

Barack and Michelle Obama have recently signed a multi-year deal with Netflix even formed their own production company, Higher Ground Productions, for their upcoming projects. The programming, which will air in 2019, are expected to vary from scripted to reality shows, documentaries, and features.

"We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the wider world," the former president said in Netflix's announcement.

"Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others," Michelle added.

Will you be tuning in to these celebrities' programming?

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[H/T: Hollywood Reporter, Entertainment Weekly]

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