Are you dreading your New Year's resolution before it's even started?
Slimming down after the holiday season might be a little easier this year, thanks to Weight Watchers. The diet brand is more than 50 years old, and the company admits they're struggling to attract customers while competing with all kinds of fad diets and exercise trends.
In the past, the brand relied on celebrity endorsements from big names like Oprah Winfrey to attract customers, but that just doesn't cut it anymore. Instead, Weight Watchers has retooled their famous "SmartPoints" system, and the good news is you can indulge on some of your favorite foods without worrying.
SmartPoints works by matching your dietary needs to a number, which you're supposed to stay under by eating foods with low numbers assigned to them. Keep under your number, and you should lose one or two pounds per week.
That just got way easier, because Weight Watchers has expanded their list of zero point foods, which you can enjoy as much as you like without raising your SmartPoints score. CEO Mindy Grossman hopes that adding healthy treats like fat-free yogurt and skinless chicken breasts to the list will attract more interest in the diet.
"It will attract Weight Watchers members that see this and say, 'This looks like something I want to come back to,'" she said.
But there's also real science behind their choices, and the new list has a lot of great options we're going to enjoy.