With over 63,000 followers, cheeky Instagram feed @getnakedaustralia is going viral for its bum shots.
The idea to post anonymous pictures of tourists and townies, wild in the rough is actually for a very good cause. The intention is to promote body positivity, fun and healthy outdoor activity and it's catching on with people from all around the world!
Sure, they're a little tongue-in-cheek about it, but bottom line is: love yourself and own that beautiful bod.
Take a look at some of the favorites!
South Coast, NSW
![](https://www.shared.com/content/images/2017/02/2230988117-3.jpg)
Lord Howe Island
![](https://www.shared.com/content/images/2017/02/2230988117-3-1.jpg)
Murrays Beach, NSW
![](https://www.shared.com/content/images/2017/02/2230988117-3-2.jpg)
Sydney Harbour Bridge
![](https://www.shared.com/content/images/2017/02/2230988117-3-3.jpg)
The account was set up by health professional, Brendan Jones last summer.
![](https://www.shared.com/content/images/2017/02/2230988117-3-4.jpg)
![](https://www.shared.com/content/images/2017/02/2230988117-3-5.jpg)
When people got wind of what was going on, they shared their own shots at many breath-taking locations.
![](https://www.shared.com/content/images/2017/02/2230988117-3-6.jpg)
Jones, 26, from Sydney, Australia came up with the idea while taking a quick dip after a long hike.
![](https://www.shared.com/content/images/2017/02/2230988117-3-7.jpg)
The account takes a lighthearted approach to the human physique and focuses on everyday people having a good time in their own skin.
If you want to see more, check out their site here.