<div><p>Restaurants do all sorts of promotions, but I can't quite remember ever seeing one like this before. Burger King is offering an entire lifetime of free Whoppers to people born with a certain last name, that means grill in Spanish.</p><p>Even weirder, the company announced its intentions with an ad campaign that centers around the bullying people with the name "Parrilla" face.</p><div><figure><amp-img src="https://www.shared.com/content/images/2017/05/free-whoppers.JPG" srcset="https://www.shared.com/content/images/2017/05/free-whoppers_GH_content_550px.JPG 550w, https://www.shared.com/content/images/2017/05/free-whoppers_GH_content_650px.JPG 650w, https://www.shared.com/content/images/2017/05/free-whoppers_GH_content_750px.JPG 750w, https://www.shared.com/content/images/2017/05/free-whoppers_GH_content_850px.JPG 850w" sizes="89vw" title="Screen Cap" alt="Screen Cap" height="9" width="16" layout="responsive"></amp-img><figcaption class="op-vertical-center"><cite>AdWeek</cite></figcaption></figure></div><p>Admittedly the taunts about a person with the last name meaning "grill" can be pretty cruel. Hearing them is hardly a good way to make anyone hungry.</p><p>The ads, airing in Argentina, are part of a long line of strange commercials meant to focus on the fact that Burger King flame-grills their burgers.</p><p><!-- [invalid-shortcode] --></p><p>Before they tried the bullying angle they actually ran ads featuring real Burger King locations that caught fire. </p><div><figure><amp-img src="https://www.shared.com/content/images/2017/05/fire---adweek.jpg" srcset="https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_550px.jpg 550w, https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_650px.jpg 650w, https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_750px.jpg 750w, https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_850px.jpg 850w, https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_950px.jpg 950w, https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_1050px.jpg 1050w, https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_1150px.jpg 1150w, https://www.shared.com/content/images/2017/05/fire---adweek_GH_content_1250px.jpg 1250w" sizes="89vw" title="Flame Grilled" alt="Flame Grilled" height="9" width="16" layout="responsive"></amp-img><figcaption class="op-vertical-center"><cite>AdWeek</cite></figcaption></figure></div><p>The ads are all designed by an Argentinian ad company known for pushing the boundaries. It will remain to be seen if customers eat up the new style.</p><p>Check out the Parrilla commericial here (it's actually pretty effective)</p><p></p><div><div><div><amp-youtube height="9" width="16" layout="responsive" data-videoid="umB1vfOf14s"></amp-youtube></div></div></div></div>
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